So now you have a list started how and what do you with your email list? I probably get ask this on a weekly basis from people just starting out marketing.
I went through this same thing when I first started getting leads. I was so excited that I was getting people to optin that I hadn't even thought about what to do next.
From the time, we started our online marketing journey we have been told that the money is in our email list and that makes sense.
Very few leaders have taught us exactly how that works. So we sat back all confused and not understanding what to do next.
Questions You Might Have On Your Email List
- How often Do I Email my List?
- What Do I Email my List?
- Do I use Graphics in my Emails?
- How Many Links Do I Put in my Emails?
- Is There A Special Email Format I Should Use?
These are just the 5 questions that I had and you may have a lot more.
5 Answers To Your Email List Questions
1. How Often Do I Email My List?
For me, I email my list every day. I never want to lose touch with them. Here's a great quote, “Go Where You Are Celebrated Not Where You Are Tolerated.”
I love this quote because I constantly get asked if emailing daily isn't that too much. Do you ever have people leave your email list because they think you email to much?
I think you can get carried away if you start to multiple emails in a day, but there are experts out there making a lot of money who can do that successfully.
Connecting with your list on a daily basis, in my opinion is pretty much a must. Don't do the “Guru Thing” which is they never email their list unless they are doing a product launch.
2. What Do I Send My Email List?
This has always been a big question. It mainly revolves around how many emails should be value based.
My answer to that is all of them. Even when you are promoting an offer you should be providing value to those that buy and those that don't buy.
Always be the one that's known for the value you give. Be sure to protect your list and become the person who is always giving value.
Here's a great example without any link just an email. The “No-Link” Email!
Just a quick email to see how I can bet help you, reply back with the number one struggle you are currently having and I will do my best to help.” Courtesy of the Guru himself Ray Higdon – thanks
3. Do I Use Graphics In My Email List?
The answer to this one is YES. You may not want to add images to every email, but you certainly want to use them when appropriate.
There are all sorts of ideas when it comes to images. Some just add to the email and make sense. Others you can use to get them to follow a link to some great website.
Things like video splash screens that take them to a free video are always good. Your imagination is the only thing you need.
4. How Many Links Should I Put In My Emails?
This is a great question and the short answer is 1 or 2. The more you put in your emails the less chance your readers will click on any of them.
I try to keep the links in my emails from 0 to 2 at the most.
Remember you are working on getting the people on your email list to interact with you not just delete your email when they get it.
5. Is There a Special Email Format That I Should Use?
Personally I have not found that any particular format is better than another. I tend to keep my emails short and spaced out so they are easy to read.
Keep the links to a minimum like we talked about in point 4.
Make them fun and full of Value and you should be just fine.
These are just the 5 things that I had questions about when it came to my email list and how to handle them.
If you want some exhaustive training on not only working with your email list, but all things marketing then you need to check out our 10 day trial to MLSP.
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If this post, 5 Things You Should Do With Your Email List, has helped you and you feel inclined to share it would be very appreciated. I would also love to hear any other questions you may have when it comes to emailing your list.
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