5 Simple Secrets To Creating Great HeadlinesOne thing blog articles, Facebook ads, Landing pages and emails all have in common is they rely on Great Headlines.  Having a compelling headline can make all the difference.

When it comes to crafting great funnels and landing pages ClickFunnels is the best program out there.

I want to be sure and give them credit for spurring me on to write this post.

Here's the link to their article with even more tips that are awesome.

5 Simple Secrets To Creating Great Headlines

A good headline means a better conversion.

One common concern among funnel builders is that their headlines sound well, like a product pitch.

In some cases, they can even sound downright sleazy and salesy.

You don't want your headlines to fall in either of those categories.

1.    Stay Relevant and On-Point

In many cases, you have seconds to impress your leads and keep them looking.

With that in mind, you need headlines that are relevant and get to the point.

Getting away from the message or including irrelevant information is a surefire way to push them away.

Example: From Apple

 Stay_Relevant-1024x800

Protip: Consider what type of information your audience is looking for and expects when crafting your headline for the most relevance for them.

2.   Master the Art of Urgency

If you haven't  guessed by now, having urgency is a pillar of marketing and sales.

When we bring Urgency into our headlines, it increases the chances that your audience will be pushed through the next steps in our funnel.

But to avoid sounding sleazy, don’t overdo urgency in your headlines.

Example: Dropbox’s headline works because it references specific needs and desires of its audience.

Master_Urgency

Protip: Really, the urgency is about pointing out a problem your lead has and offering a solution all at the same time. To best accomplish this goal with your headlines, create a checklist of issues your audience has that your brand is uniquely able to solve for them.

3.   Make it About Action

Another key way to avoid sleazy headlines is to give off a general feeling of action.

The benefit is that they don’t just want to buy another item or service.

Throughout its long history, this brand has been a real force in the marketing world, and our headline example is no different.

By inviting people to come on a journey, the brand asks them to feel like they’re taking action.

They also get a real experience that they’re sure to enjoy.

This is the right way to create an authentic sounding headline.

Example:  Coca-Cola.

Make_it_About_Action

Protip: For a bonus strategy, you’ll notice that our Coca-Cola example also uses a prevalent tactic called alliteration. By starting each word with a “J,” the headline is easier to remember and has a nice ring to it.

4. Keep it Simple, Simple, and Simple

Although there’s nothing wrong with marketers getting clever, too often, it can also hurt their conversion rates.

And it’s not hard to understand why… many times what might impress a marketing team won’t necessarily translate to their audience.

For example, if we were marketing toys to 3rd graders, a witty turn of phrase might be lost on them.

Instead, keeping it simple almost always makes sense.

In our example McDonald’s wants the message to hit as much of their potential social media audience as possible.

That means appealing to young and old alike. Keeping it basic also has the benefit of not sounding gimmicky or try-hard the way salesy headlines often sound.

Example:  MacDonald's

Keep_it_Simple

Protip: Our McDonald’s headline is very stripped down, and this level of minimalism might not always work for your headline. But it features just how simple you can make a headline and still get results.

5.   Avoid Gimmicks and Focus on Value

After all the hard work you’ve put into your brand, you want your market to experience how your brand is a true industry leader.

In the example from McDonald’s below, you can see where they have a stripped down message.

The message here is that more choices, for their market, equals more value.

Instead of worrying about creating a headline that tries to find some angle or gimmick over their readers, the brand opts for an already existing strength.

Headlining those strengths is an excellent way to write converting headlines.

Example:  MacDonald's

Avoid_Gimmicks

Protip: For some extra tips on branding strengthen, give our article on secret client jobs a read for more.

Again I want to thank Clickfunnels blog for this great information.  If you want even more tips visit their blog.

If you want to have a system that gives you the best Funnel Pages creation software then you absolutely need ClickFunnels

Get your FREE Network Marketing Funnel for Clickfunnels

How To Get ALL Of Your Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!

Please be sure to TWEET THIS POST NOW!  Sharing is caring.  🙂

Was this post valuable to you?  If YES… I would love to hear your comments and share below.

profile-picture-circle

Skype: rdeering1952
Text Me: (208) 704-9700
Email: ron@rondeering.com
FacebookFollow Me On Facebook

PS: If You Are Looking For The Best of The Best When It Comes To Funnel Building and Funnel Hacking Then – Click Here For Instant Access

comments