The Difference Between Feature vs Benefit in MarketingWhen Marketing your product in Network Marketing is critical you understand Feature vs Benefit and what to concentrate on.

First I want to give credit for this training to my mentor Ray Higdon and being a part of his Rank Makers Group.

All I can say is if you are not part of Rank Makers and you are in Network Marketing YOU are missing out!

Feature vs Benefit in Network Marketing

What I want to share with you today is a quick summary of what Ray taught today.

Remember to get this kinda training and support you need to be a part of “Rank Makers.”

So, let's first get into what the difference is between these two.

Definitions: 

Features: Features are what your product or service IS.  Examples of this are things like, our vitamins contain the Acai berry and other natural ingredients.

Benefits: Benefits are what your product or service DOES.  Example of this is, you will have much more energy throughout the day with our product.

Feature vs Benefit – Which Would You Choose?

I love what Ray was teaching when it came to the choice between these two.

Most people, not all, but most people would rather hear about the Benefits and not the Features.

Our human nature is to know how it can help us regardless of how or why.

I want to know I'm going to lose 20 lbs. when I use a product and don't really care what's in it.

That said, I certainly don't want harmful things in my nutritional supplements.

I go into more depth in the video below.

Feature vs Benefit – Video

 
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