If you have asked yourself what the purpose of every piece of content that you post is, the answer has to be to generate LEADS!
With that said, your Call To Action is one of the most important parts of your content.
You can have the best-written article or post in the world, but if it does not have a converting CTA you have failed when it comes to building your business.
How To Write A Call To Action That Converts
If you are looking the results of your online marketing and feeling like they are under-performing the first place to look is your CTA.
I love how Wikipedia defines Call To Action:
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,” “find out more” or “visit a store today.”
The CTA is the Instructions to your reader what to do!
Your CTA needs to pull your reader into action which creates a conversion.
Hopefully, you now know what the Call To Action is and what it is designed to do.
How To Write A Call To Action – The Tips
So, let's get on with the tips.
1. Use Action Words – Verbs
You want to use words/verbs that draw your readers to take action.
Actionable Verbs are words that a person can prompt action.
Below are some examples of action verbs you can use:
* Sign Up
See how much more you can come up with that will spur your readers on to taking action.
2. Create An Urgency in Your CTA
Creating a sense of Urgency is critical.
You want your readers to believe if they don't act now they will be missing out on something incredible.
It is the difference between “Call Us anytime to get your free gift” and “Call Us Today to Get Your free gift.”
Below are some examples of words that will achieve urgency in your CTA:
* Limited Time
* Ends Today
* Last Chance
* Act Now
Go through the exercise of seeing how many Urgency words you can identify.
3. Offer Something Of Value
You would think that everyone would get this one.
Offering something of value is a must if you want your readers and visitors to exchange their information for your CTA.
When you add Action, Urgency, and Value to your CTA you have a winning combination.
Some examples are:
“Call today for your Free Quote.”
“Click Here to get your Free PDF On how to generate leads daily.”
“Click Here to receive your free coupon for 50% discount on your next purchase.”
These are just a few examples, but you get the point.
4. Make Sure Your CTA is Legible
When I say readable, I'm just talking about not making the print or image so small no one can read it.
Make sure that you CTA is readable, and your images are congruent with your CTA.
Another great tip here I learned from Michelle Pescosolido was to make sure the color of your CTA is only used in your CTA and not everywhere else.
A distinct color make it stand out amongst everything else.
5. Keep It Simple To Complete
Last but certainly not least it to keep things simple once they click on you CTA.
The last thing you want is for your reader to click on your CTA and then get lost on what to do next.
If you are sending them to an optin page, make it straightforward and congruent with the original CTA.
Don't lose them when you have gotten them this far with confusion.
How To Write A Call To Action That Converts – Summary
Now that you have read these 5 simple tips on how to write a call to action that converts you can start tweaking and creating your own.
- Easy to read
- Sense of Urgency
- Keep the final action simple
The next time you get stuck on how to write your next CTA refer to these 5 simple tips.
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We want to hear from you!
What's your favorite Call To Action Tip that's working for you now?
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