Ask yourself this question what would you rather hear a lot of facts about products and compensation plans or a great success story?
Don’t misunderstand that facts are something that need to be talked about at some point, but I can tell that at the end of the day people want to be able to relate to successful people.
That only happens when they hear a great success story that they resonate with.
Some Reasons Why Facts Tell Stories Sell
- Stories avoid confusion by expressing things in simple terms that people are already familiar with.
- Stories allow your prospect to experience ownership of what you are presenting.
- Stories are inherently believable.
- Stories are emotionally engaging.
- Stories differentiate you from the competition.
There’s a connection that you create with the audience whether it’s a room filled or one on one that facts just won’t do.
Remember that people do business with those that they Know, Like, and Trust!
Most times having a solid compelling success story is more important than all the facts.There's always room for a story that can transport people to another place. --J.K. Rowling Click To Tweet
5 Ingredients to the Facts Tell Stories Sell In a Presentation
- Your Name
- Where you’re from
- What you did before you had your success
- What your challenges were
- Your Success Results
The moral of all this is that anytime you are presenting your business whether it is in a room full of people or in a coffee shop Stories are the key.
Here’s My Short Story
Before the beginning of this year, I was doing everything I could to meet new people. I tried the old school method of talking to everyone that I came in contact with the challenge was I wasn’t able to get out much because of work and family.
So I started marketing online or so I thought I was. What I was doing was getting very frustrated and still not getting any leads or new contacts.
About 8 months ago I started using a system, MLSP, that was designed to help Network Marketers build their business online. The other thing I did was start taking courses and learning as much as I could.
One of the courses I took was Ray Higdon’s 3 Minute Expert which is a comprehensive course on becoming a blogging expert.
As of today I am getting 10 – 20 leads a day, on the leader boards and things in my business have changed immensely. I’m not a Super leader or multi-millionaire yet, but things are changing every day and getting better.
VIDEO: Facts Tell Stories Sell When Presenting
So that’s my quick story and I hope you see the value in telling Facts Tell Stories Sell. People are driven by emotions and attachments and stories accomplish both of those things.
If this post, MLM Tip: Facts Tell Stories Sell When Presenting, has helped or inspired you please share with your team and leave me your thoughts below.
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