I probably get ask this 4 or 5 times a week. Why are you blogging and posting so often and my answer is always the same.
Towards the beginning of this year, I started blogging after having a blog out there for more than a year.
When I say I started blogging what I mean is I started being consistent about putting out content on a regular basis.
In the past, I wrote a post periodically meaning once or twice a month. To do that I would agonize for a long time trying to figure out what to write about and all the details of the post.
Once I understood the purpose of blogging everything changed for me. I finally understood why blogging a couple times a month just didn’t get it.
The Purpose of Blogging – Get Leads And Build Your List!
So what is the true purpose of blogging for the online entrepreneur? There is only ONE purpose to blogging.
Get Leads And Build Your List!!
Everything else is the frosting that makes it work.
What You Need To Accomplish The Purpose Of Blogging
There are a few things that you need to accomplish becoming a true blogger.
1. A Blog
I know this is obvious but there are so many people that don’t really understand what a blog is and how to get started using one and posting.
I personally use MLSP Sites as my blogging platform because of the cost, security, reliability, ease and speed.
2. Lead Magnet or Free Offer
You need to have something that can entice your visitors to give you their lead information. Free valuable videos, audios or PDF’s always work great.
I use either my own giveaways or the great free content available within MLSP.
3. Capture Page
You need to have a way to actually capture their information. Typically this is what’s called a capture page.
Once the visitor clicks on your Lead Magnet they would be taken to a capture page that would require some information before continuing on to the Free Offer.
Last but certainly not least is your autoresponder system or your list holder. This is where your leads go once they have filled out their information on the capture page to get your Free Offer.
Again, there are many options out there, but I prefer Aweber because of its ease of use and cost. It has been around the longest and they really have a great system.
How Often Should I Post To My Blog
There are a lot of schools of thought on this particular subject. What I have found is that somewhere between 4 -7 times a week is the best.
When I started posting with this consistency everything changed. I started getting regular leads and of course, my list began to grow.
The biggest thing you can do to accomplish this purpose of blogging is to be Consistent.
VIDEO: Purpose of Blogging – Get Leads And Build Your List
If you enjoyed this post, Purpose of Blogging – Get Leads And Build Your List, then you will like this one too… Does Blogging Consistently Really Work For Getting Leads?
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