One of the forefront marketing questions going on these days is are there really any reasons for blogging. To Blog or not to Blog that is the question.
In this post, I want to explore with you three ways blogging WILL help your business.
Also, three ways help YOU and I will give you some ACTION Steps at the end that you can apply to your blog.
3 Valuable Reasons For Blogging
First, let’s start with two things blogging is NOT.
1. A Blog is NOT an Announcement or News Update!
You want people to know what you’re up to and update them, I recommend creating a separate section on your blog for those kinds of things or use Social Media.
People are coming to your blog to get value in the niche’ you are a part of not announcements about things. They won’t stay around if that’s all they get.
Keep the value current and up-to-date and keep your “Blog” and “Announcements” sections separate.
2. A Blog Is Not JUNK Content!
If you are not going to be adding value and just writing to write and it’s junk then don’t waste your time.
Take the time to write articles that people will want to read and get value from and will stand the test of time.
You don’t have to be a world-class author to write a great blog post. You do have to provide value in such a way that people love to read what you have to say.
Just be you and provide value NOT JUNK.
3 Reasons For Blogging In Your Business
I wanted to break this down into two sections.
What blogging does for your business and then what blogging does for you.
Let’s start with your business.
1. Blogging Drives Traffic to Your Website
What I discovered a few years back when I began blogging was the reality of traffic.
I had no idea the impact on the traffic to my blog site was affected by the post I wrote and the consistency of writing.
I was amazed at how much power one good blog post could have.
Because of blogging, I went from being unknown to the number 17 blog in the world in my niche.
It took consistency, action and adding value, but it has been well worth it.
Blogging, if done correctly, will equal traffic, period!
2. Traffic Then Leads To Sales
The next logical step is that your blogging leads to sales.
With consistent value being poured out to your target market you begin to develop trust and relationships.
We all know that people do business with those they know, like, and trust.
Blogging helps you accomplish all of that on a long-term basis.
Not to mention the ability for your post to go viral in the Social Media world.
So, it comes down to your blog having posts that offer value wrapped around products that enhance that value.
3. Positions you as an expert in your field or niche.
Last, but not least is blogging positions you as an expert in your field.
You don’t want to be like all the other websites out there that are just providing facts about their company and what it does.
You want to be that person that provides resources and “how to’s” that everyone can use.
Your website should strive to be the “go to” place for knowledge, value, and training for your target audience.
As you get better and better and provide more and more people will start looking at you as the expert in your field.
And this is exactly where you want to be!
3 Reasons For Blogging For YOU
Now let’s tackle the benefits having your own website and publishing valuable content has for you.
These are three things that I believe have made me a better person and marketer.
1. It Makes You A Better Communicator
One of the main things I discovered after writing posts for the past few years, is how much better a communicator I have become.
I’ve gone from being a writing disaster to being able to communicate exactly what my ideas are in a concise and easy to understand way.
This is invaluable because of the nature of the audience we have to communicate with.
In this day and age, you only have a few minutes to capture the attention and then hold it long enough to get your point across.
The better the communicator the more successful your blog will become.
2. It Opens Doors To New Opportunities
This is a great side effect of your website.
Opening doors that may have never been opened before.
I’ve had this happening so many times since I started blogging that it has simply amazed me.
Don’t underestimate the power of your website and the exposure you will and can get from it.
Just be consistent and continue to add value!
People will start to know you as a household name and the doors will begin to open.
3. It Creates a Library of Lifetime Resources
I can’t stress the importance of this one enough.
Having a huge supply of reusable resources at your disposal is priceless.
I currently have over 600 articles that I can draw from and others can use as resources.
That becomes a powerful library of tools and value.
The very cool part is that you can organize it, catalog it and it stays around forever, or at least it appears to.
Don’t underestimate the power of these resources.
Reasons For Blogging – Action Items
Here are some action items you can start with today even if you have been blogging for awhile.
These are kinda like a formula for successful blog posts.
Keep posts between 500 to 2000 words
Google recommends at least 350 words to accumulate any page value. On the other hand, posts over 2000 words begin feeling like chapters of books. A long post has it’s purpose, particularly with SEO, but it ought to be extremely engaging to keep readers interested for that long. For reference, this post is closer to the 2K mark. Most posts don’t need to be this long
Write for PEOPLE, not just SEO
– A posts SEO value is largely due to how long people are staying on the page. If people read it but it’s not connected and they drop on the page, it’ll show in your rankings. This also means that you want to write the post with YOUR personality. Don’t write it like a robot trying to follow a perfect SEO template for blogging. Engage with your audience and you’ll find that’s the best start to building good SEO value.
Bullet & Number lists go a long way
– A blog is mostly words, so be sure to organize those words in a pleasing way. If there is ever an opportunity to create bulleted or numbered lists, do so! I gave you 3 ways blogging can help your business and 3 ways it can help you personally. Can you imagine if I just lumped that all into one paragraph? It wouldn’t be very pleasing and would be hard on the eyes. Separate things like that out in a pleasing, visual manner and it’ll go a long way with your readers.
Follow a basic structure
– Intro, content, outro structure. We as humans like a beginning, middle and an end. Maybe it’s movies, maybe it’s a book, maybe it’s the way our brains are wired. Either way, follow a structure that people can follow.
Offer actionable or take away items
– Offering great information and content is good and all but offering great ACTIONABLE information and content is even better. Empower your readers and watch how it pays off.
3 Reasons For Blogging – Summary
So, are you inspired to start a blog, if so your next question is probably how and where to get started, right?
Well, that’s a post worth of information that I’ll save for another blog post.
But I’ll say that if you use WordPress (which is the website platform I use and recommend), then it’s very easy to start blogging on your site.
If not, no worries, you can sign up to start a free WordPress Blog or use other site builders out there.
The Resources I Use To Build My Business
My Resources – If you are wondering what Tools I use when it comes to building my business online I put a page together to show you exactly what I use.
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