One of the most important things you can have to marketing and generate leads is an easy, effective and duplicatable system.
One thing I’ve learned over the last year is having the right tools for the job is not an if but a MUST!
It’s like trying to build your home using a Chef’s tools instead of a Carpenter’s tools.
We wouldn’t even think of it, yet I see so many people out there who are just using either the wrong tools and no tools at all!
5 Essential Lead Generation Tools
If you are really serious about building your leads and marketing then it is my belief that having a blog is not if but a must!
If you don’t have a blog set up yet then this would be the first thing I would recommend doing.
If you are just getting started or you are not sure how to move your blogging to the next level then check out Top Blogger’s Course – Ray Higdon’s 3 Minute Expert.
2. Video Platform
The next of the lead generation tools you need is video.
Videos have become one of the top, if not the top, marketing medium out there.
What I would recommend is that if you haven’t been doing videos that you just start.
Are you going to be terrible at it? Most likely but I can tell you that version 1.0 is significantly better than version 0.0!
My first videos were beyond terrible but I keep getting better and better as I keep learning and doing.
My mentor and friend Mark Harbert created what I believe is the best youtube video marketing course out there and I highly recommend this if you are serious.
Number 3 is very important because you need to have a way to communicate with your leads that you are going to capture.
There are a lot of choices out to accomplish what you need to with your autoresponder.
The one that I’ve been using that is easy, affordable and expands with your needs is Aweber.
4. Lead Magnet
Having something on your blog or a CTA (Call To Action) on your videos that entices a visitor to give you their information is a must.
You need to develop a FREE or very low-cost giveaway to entice your visitors for their information.
Again this is something that is taught in Ray’s course
5. Lead Capture
This is the last tool but certainly not the least of the tools you need to have in your arsenal.
There are a lot of lead capture systems out there and only two that I recommend.
The first one is ClickFunnels which is a little spendy but very robust.
The second one is Funnelizer and is a part of the system I’m going to tell all about in the bonus.
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VIDEO: Lead Generation Tools – 5 Top Essential Tools
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