Marketing Tips: 10 Content Marketing Strategies
Content Marketing Strategies are very important to writing your blog and getting out there as an authority. I want to share with you 10 blogging tips that will help you when putting your content together.
If you are interested in learning where to get your content then I would recommend reading my blog on Ray Higdon's ILT Method.
These marketing Tricks and Tips will help you create better content and make your blogging journey much better.
These blogging tips for beginners are just as beneficial for the seasoned pro, so enjoy.
10 Content Marketing Strategies
1. Be Yourself
So many times people start writing their blog and become somebody else. They do videos with a tux on and elaborate backdrops just to impress everyone.
The first blogging tip I can give you is to Just Be YOURSELF!
2. Begin with the end in mind
You've probably heard this before. Its from Steven Covey’s “7 Habits of Highly Effective People.”
It applies to these content marketing tips as much as it does to many other areas of your business.
What is the purpose of your blog post, video or article?
- Is it to make an affiliate sale?
- Find your next superstar leader on your team?
- Improve your relationship with your list or your social media audience?
- Get someone to opt-in on your squeeze page?
Knowing the purpose of your content before you create it will help to eliminate writer's block and make it much easier to create quality content.
3. Create a crystal clear call to action
This is one of those content marketing tips that is crucial. Of course knowing what you want your prospect to do is great, but its only half the battle.
You have to tell them what to do. People are attracted to leadership and leaders and very good and telling people what action they want them to take next.
Soooooo…. what action do you want them to take? “Visit my blog to learn more about me,” “click here now for free training, “subscribe to my youtube channel?”
Be very clear and don't wuss out when it comes time to tell the prospect what the next step is!
4. Follow a formula
When doing a video you need to follow a pretty simple formula.
Step 1 – brief introduction.
Step 2 – The purpose of this video is…….
Step 3 – Identify the problem.
Step 4 – Identify the solution.
Step 5 – Strong call to action.
Follow that basic formula in your videos and you will convert more leads and sales, guaranteed.
5. Keep it simple
I see a lot of people get hung up on the technical aspects of everything.
If you think you need a million backlinks to every piece of content you create you are WAY over-complicating the content marketing process.
Start by making a list of the top 5 things you will do to distribute your content once you publish it.
If you have a Facebook fan page post it there then share it to a few Facebook groups (5 minutes).
Make sure you share on the major social media sites, ie twitter, linkedin, google+…
Boom… done… on to the next thing.
Share your content wherever you have an audience and consistently grow your audience so you will have more exposure to your future content
6. Follow the leader
Life is one big game of follow the leader. I believe it was Tony Robbins who said, “find someone who has what you want, do what they do and you'll get what they got.”
When I started my blog back in December of 2014 I found a leader in the blog area Ray Higdon and started learning everything I could from him.
I took his marketing tips and marketing strategies to heart and began implementing them.
My blog in the last four months went from a nobody to 170,000 most popular in the US, Boom!
7. Think long-term
Understand that content marketing strategies are long term. Consistency is key.
Rather than hammering out 10 blog posts in a week and getting burnt out…. and then getting frustrated because those ten posts didn’t make you a millionaire, start with a few pieces of content per week instead.
10 blog posts in a week isn't that impressive if you then go a month without producing anything. But do 3 pieces of content a week for the next 90 days and your efforts, along with your results will start to compound.
There many types of marketing strategies out there but blogging has become one of the most successful, so long term thinking is a must.
8. Let em Hate
Have you ever heard of the term trolling? Its the internet term for people who go on other peoples youtube videos, blogs or social media posts and talk crap.
These people have nothing better to do than go around the internet and hate on people who are making promotional content.
If you want to be successful at content marketing or internet marketing in general you are going to have to put yourself out there in a big way.
One of the great things about building a home based business is that it will challenge every insecurity you've ever had.
Not everyone is going to like you or the content you create and thats ok. Let em hate.
9. Do cool stuff
Want better content? Start doing cooler stuff and turn your experiences into content…
Lets see… what's one really cool thing you could do that you could turn into some really cool, fun, entertaining and/or informative, value driven content?
Attend more live events!
Some great marketing strategies are making videos of family outings or vacations.
10. If you want something – ask for it!
I've learned that to be successful in business and in life, you have get comfortable with asking for what you want.
If you don’t ask for the sale you’ll never be very good at prospecting and recruiting.
If you don’t ask the answer will always be no.
If you have a good idea for a piece of content or an interview series, go for it!
Ask for what you want. And if they say no… well… you never had it in the first place and you can’t lose what you never had.
I hope these 10 content marketing strategies and blogging tips have helped you.
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