You may be someone who is just getting started doing Network Marketing online and have no idea exactly what tools you need to make this happen.
It seems like I get asked this question on a daily basis. People who are wanting to build using MLM Online Marketing but just don't know where to start.
It's really very easy if you just break it down into the goals you have for your online marketing.
Your first question should be what am I trying to accomplish with my online marketing? Am I just trying to promote my Network Marketing Business or am I really trying to build MY brand so that I will having a sustainable business.
If your answer is the second then you are on the right post.
I believe there are 2 main goals when it comes to MLM Online Marketing.
- Brand Yourself
- Get LEADS!
Once you understand that, it becomes very straightforward on where to go next.
VIDEO: YOUR ESSENTIAL TOOLS
5 Essential Tools For MLM Online Marketing Solutions
I believe this is the most important part of the equation. You may choose to use things like Social Media and Paid Ads to market, but I believe the one thing you own and should be your baseline home for marketing is your BLOG!
You own your blog, not like the other sites that you may use to market on. I can't tell you how many top marketers have had their youtube channels shut down or Facebook page taken down.
Having a blog with valuable relevant content on it will last forever. You will find people finding an article that you wrote years ago and getting a lead or new rep from that.
I'm not suggesting that these other methods aren't great I just believe that everything should point back to your blog.
If you want to collect leads then you need a place to keep them and a system that you can keep in daily touch with them. That's an Autoresponder.
There are a lot of systems out there to choose from, but my recommendation is Aweber.
I believe that they have the simplest and most robust system out there for the price. That is the system I use and I love it.
With your Autoresponder, you can keep in touch with the leads that you capture and constantly be giving them value.
3. Lead Capture System
This is the system you need to actually capture your leads and visitors information. I'm sure you have gone to websites out there and you have been asked to give your name and email for some great product or free gift.
The page that you go to is called a lead capture page and having a way to do this is critical.
I will explain how it all goes together at the end.
4. Lead Tracking/Relationship Managment
This is one of those things that I wasn't sure I needed until I got it and started using it. Understand what you can track you can change and make better.
A CRM (Customer Relationship Manager) allows you to track your interactions with each lead and track your progress with them.
If you really want to build a great organization you will need something like this to keep track.
How would you like to be able to track all of your phone conversations and follow up conversations? Remember the old saying “The Fortune Is In The Follow Up.”
5. Lead Magnet
Last but certainly not least is your Lead Magnet. If you are going to be doing MLM Online Marketing then you are going to have to have something that attracts your visitors to give you their information.
This could be a Free Gift of value, a free video of training or even a free PDF.
It needs to be something that is congruent with your message and who you are and it has to be something of value.
Well, there you have what I believe are the 5 Essential Tools for MLM Online Marketing.
How Does This All Go Together?
You start with:
- getting your blog up and running
- then you get your autoresponder activated and a list created to hold your new leads
- Create Your Lead Magnet to draw them in.
- Create your capture page about the lead magnet to physically get their information
- Start creating daily content
- Promote your content throughout Social Media and Email
- Track and follow up all your new leads.
Once you have these items together and they don't have to be perfect, it becomes just being consistent with creating content.
MLM Online Marketing or any online marketing is about giving valuable content on a consistent basis. If you want to become great at MLM Online Marketing then that is what you will have to do.
Here are the exact tools I use and recommend:
- Blogging Platform – MLSP Sites
- Autoresponder – Aweber
- Lead Capture – Funnelizer
- CRM – MLSP
- Lead Magnets – MLSP
If you enjoyed this post, 5 Essential Tools For MLM Online Marketing Solutions, then you will like this one too…4 Easy Steps How To Start Blogging and Start Getting Leads.
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