This idea of Relationship Marketing has been around for a long time now and I believe that people still don’t really understand what it means!
I’ve been seeing this a lot lately where people will message me on Facebook and start out with some small talk.
Then after a few formalities, they hit me with so what are you doing now?
Or even better, do you keep your options open?
I feel like I’ve been invited over to their house for dinner and then they whipped out the whiteboard and started drawing circles.
The Pros and Cons of Relationship Marketing
I keep hearing the example of, would walk right up to a girl and ask her to marry you?
This seems to me to be such a bogus example.
I would walk up to her and ask her to go out with me even if I just met her.
I may just say, I saw you across the room and wondered if you might like to have a cup of coffee.
In my day that was perfectly acceptable.
The Old People Do Business With Those They Know Like and Trust Saying!
How many times have we heard this one?
In fact, I have been guilty of using this all too often myself.
I’m not saying that it’s not true, it is.
But, remember there are all kinds of ways for people to come to know you.
They may just walk in off the street because they like the name of your business and then find out they really like and trust you.
How many of us have fallen prey to the people waving signs or jumping up and down on the side of the road to get business?
Why, because they grabbed our attention.
Not because we trusted, knew or even liked them.
The Cons of Relationship Marketing
For me, the challenge with relationship marketing is that people just aren’t being taught properly.
It’s not about contacting someone and starting small talk and then pouncing on them with your opportunity.
This is my biggest pet peeve, that people think when they start asking me personal questions about my life that’s building a relationship.
You come across looking like a scam artist that’s trying to manipulate people and that’s certainly not what you want.
The biggest con I see is that it teaches people to be a tad bit deceptive in their marketing strategies.
The Pros of Relationship Marketing
If done correctly and built on providing value to your target market it can be an amazing marketing strategy.
By providing value on a regular basis people will begin to know, like and trust you.
The benefit in this will be people reaching out to you without you chasing them.
There are times when you are going to reach out to your market just like any business does.
If you are upfront and honest with them you will have no problems.
If on the other hand you are deceptive and approach them like a sleazy salesperson, don’t be surprised if your results reflect that.
The Pros and Cons of Relationship Marketing – Summary
The bottom line, you need to learn what Relationship Marketing really is and how to do it properly for it to be effective.
It can be the best marketing strategy you’ve ever used or it can turn out to be a disaster.
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