What I can tell you is that if you are not marketing your business online you are missing out.
We are in the Digital Marketing era and continuing to only do the “Old School” offline marketing just doesn’t work.
Not only do we live in a Digital world our market is World Wide.
Using Marketing Sales Funnels
The first challenge that most Network Marketers have is where to find their target prospects.
I believe there are two ways to use Digital Marketing to reach out to your prospects online
1. Social Media
Facebook is a great place to start.
Remember, Social Media is all about being social.
I use Facebook to connect with people in groups that are of like mind and part of my target audience.
Be sure that you are not pitching or spamming your company link all over Social Media.
It just doesn’t work!!
Search out Facebook groups that are tailored to your niche’ and start interacting with PEOPLE.
Another great method is to start doing Facebook Live events consistently.
This is a great way to build an audience of people who are interested in you and what you are teaching.
So, even though this is a manual method it is still more effective than the old school methods.
2. Paid Marketing
Another great way to find targeted prospects is Paid Marketing or Traffic.
So, if you have a done a great post or video turn that into a Paid Ad.
What you have done is compress time by putting your marketing on autopilot.
Paid marketing is a great way to focus your marketing on your target prospects and it is very scalable.
The bottom line is once you create a great ad that converts now you can start spending more money.
Using Marketing Sales Funnels – Capturing Leads
So, now you have lots of prospects to connect with what’s next.
How do you turn those people into leads that you can consistently communicate with?
Remember, using a Sales Funnel means people come to you.
You become the hunted instead of the hunter.
Your Landing Page
You have found thousands of prospects but haven’t yet captured their email address in order to add them to your contact list.
In order to now capture their email address, you will need to build a compelling and conversion optimized landing page.
Your landing page should have a contact form, capturing headline, key points of the benefits of your offer and a compelling call-to-action (CTA).
It is important that your landing page is completely relevant to the paid ad or social media message you used to get that person to land on your page.
Remember, congruency is key.
This is one of the most important parts of your landing page.
I always make my CTA button a stand out color and text that’s very clear.
Something like “Yes, Send Me the PDF Now” or “Watch This Video Now.”
You need to make sure that your visitor is 100% clear on what the next step is.
Using Marketing Sales Funnels – Communication
Now that you are building a list the next step is communication.
So, what’s the best method to accomplish this communication?
Well, first once someone opts into your email list, that’s “owned data”.
You can reach them whenever you want.
You already have their email address, and so you can use a service like Aweber to send consistent communications.
All of these will help answer their questions and reassure them that they too can benefit from network marketing.
An important rule with email marketing though is to segment your contact list.
This is so messages are targeted to each specific person, how they came to become a prospect and their current behavior.
Not only will you have higher quality prospects but you’ll be building a stronger relationship with those who are interested in what you have to offer.
Using Marketing Sales Funnels – Tool
I wanted to spend just a few seconds on some available tools for creating your funnels.
I’m going to list the top three I’m familiar with and links to find out more.
I will tell you that my preferred system is Clickfunnels because of ease of use and all the bells and whistles.
My next choice would be Funnelizer because I love MLSP and all that it offers.
Using Marketing Sales Funnels – Summary
In conclusion, if you are going to take advantage of the Digital Marketing era and optimize your prospecting and building your Network Marketing business you need a great Sales Funnel.
Here is some other post you may find helpful:
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