Your Vision or Your Why?
What drives your business and keeps you going, Your Vision or Your Why? Understanding the difference could mean all the difference to you when the times get tough.
I'm currently going through a training by Ray Higdon on ILT Marketing. During one of the sessions someone ask Ray was it his “WHY” that kept him going everyday. He talked about a number of things at this point, but the one thing that caught my attention was his conversation on Vision.
How Is Your Why Defined?
Your Why is defined externally, things you would like to happen outside of you.
- To stay home with your kids.
- To start traveling more.
- To pay off your debts.
- To quit your job because you can't stand it anymore.
- See your grandkids.
- and so on and so on.
Your Vision is defined from within is a the most powerful driving force and is long TERM.
- Your Vision is internal to you.
- Who you want to become.
- Who you want to affect in life.
- I Want to help the masses.
- Where do you want to go.
Your Vision will drive when everything around you is going crazy. You will have challenges and people that will try to pull you away from your path. This is just going to happen.
The difference I believe is that Your Why won't keep you going. You will start thinking everyone else is right, you can't do it and there are other things you can do that are close to your why.
Your Vision on the other hand is embedded deep down inside of you and will sustain you against all odds. Look at people like Mother Teresa, Our Founding Fathers (US), the Top Leaders in this Profession. They all have a very STRONG VISION as to where they wanted to go.
There are so many great people throughout history that were great because they had a VISION. That Vision was long term and powerful inside of them. Here are some more.
- Jesus Christ
- Abraham Lincoln
- Thomas Edison
- Nelson Mandela
- Marie Curie
- Thomas Jefferson
- Martin Luther King
- And thousands more.
Your Why is important, but it will not sustain you through the bad times and there will be bad times. Your Vision on the other hand WILL! Your Vision will keep you going because it is bigger than you and has a long term goal.
I hope this short post has shown you some insight and the importance of creating a vision. My mentor Ray Higdon has a great article on “Thinking Big.” that's worth the read.
If you go value from this post please feel free to share it with your team and comment below.