When it comes to Webinar Marketing Registrations are great and the more the merrier, but really matters is how many people really attend!
There will always be a difference between the number of people that register and the number of people that attend.
It’s your job to work on maximizing the number of people that show up!
Again, I want to emphasize the importance of your education.
Take the time to go through a good webinar course like Webinar Sales Magic.
In the following tips, I will show you how to Maximize your attendance rate and get people to your webinars.
Webinar Marketing Part 4 – Explode Your Attendance
Follow these three tips to take your attendance rates to new heights!
1. Create Scarcity and Urgency
You need to set a max limit for your webinar and make sure everyone knows what that limit is.
This will create a sense of scarcity and urgency at the same time.
People will want to get on early so they don’t lose a seat.
Follow up with emails to those who registered letting them know the limits and that there’s a real possibility of being locked out.
2. Give Away A Bonus Gift For Attending
People just love bonuses.
On your registration confirmation page, you can remind them WHY they need to be there and that there will be a bonus gift when they attend.
It will amaze you how much this somewhat small thing will increase your attendance rates.
Steve Jaffe often gets 60%+ attendance to his webinars, which is nothing short of amazing.
3. KEEP Promoting Right Up To The Webinar
People have very short attention spans online. With so much stuff vying for attention by other marketers, it’s easy to forget about your webinar (even though it’s scheduled.)
The key is to simply remind them so they can’t forget, and remind them WHY they need to be there. (Benefits for them!)
Steve Jaffe starts reminding registrants 3 days before by email and social media (but no more because attendance drops if you start too far ahead of time.) He then goes heavy on the last day reminding registrants (and those who haven’t registered yet) up to 5 times on the day of the webinar…
Here’s the schedule that he’s tested extensively for the day of…
- 9:00 am: Webinar Tonight! Secrets To….
- 1:00 PM: Webinar Tonight 9:00 PM EST! How To…
- 7:00 PM: STARTS IN 2 HRS! 9:00 PM EST! Ways To….
- 8:00 PM: STARTS IN 1 HRS! 9:00 PM EST! The Best Way To…
- 9:00 PM: STARTS NOW! 9:00 PM EST! Secrets To…
NOTE: This is a very aggressive approach to promoting a webinar. Your audience may be different. Use this as a baseline and gauge your audience reaction – track your attendance rate and see if more or fewer emails are necessary to max your attendance.
Promote similarly on social media with this timeline!
Steve Jaffe Explains How He Gets Up to 60% or More Attendance Rate for His Webinars!
Webinar Marketing Part 4 – Summary
No matter how many people you have register for your webinars if nobody attends you’ve accomplished nothing.
Using the above three tips will increase your attendance and make your Webinar much more successful!
Again, if you are wanting to become a Webinar Marketing Monster you NEED to get Steve’s Course Here.
The Resources I Use To Build My Business
My Resources – If you are wondering what Tools I use when it comes to building my business online I put a page together to show you exactly what I use.
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